Educating the Public With the Factual Information

Most people express strong opinions about public education. But only a few know the basic facts about the public schools: how much they spend, how well teachers are paid, and what schools can and cannot do.
What happens when the public learns the facts about schools and deliberates responsibly about public education? Do citizens update their views on policies designed to improve public schooling? Or do they hold steadfast to their opinions, suggesting that whatever animates debate about education it is not an abiding concern about what is actually happening in our nation’s schools?

   What Does It Take To Keep a

   Public Awareness and

Education Project Going?

 

Fresh ideas, eager new volunteers, and new ways to communicate are the fuel that will

keep your public education effort an ongoing activity. Repetition is a major benefit because people need to hear and see messages several times. Messages, however, need to be fresh-ened or given new twists to make sure they capture and hold the public’s attention. Handing out brochures, distributing posters, or calling television and radio stations and newspapers requires a substantial amount of

volunteer energy. Training that lets volunteers share lessons they have learned helps provide fresh energy for everyone.

By William G. Howell and Martin R. West